Autonomous Driving Program Director – VOLVO Cars
Marcus Rothoff joined Volvo Cars in 1998 and was originally responsible for controlled wheel suspension systems. In 2005 as Volvo’s focus shifted to active safety so did Marcus’s role. In 2008 Marcus joined the strategic product planning group at Volvo Cars, responsible for active safety. As his career continued to develop, he continued to take on additional responsibilities in overall safety, security, braking, durability and reliability. Since 2012 Marcus’ sole focus has been on making autonomous driving a reality for Volvo cars and he is responsible for the implementation plan for Drive Me, Volvo Cars autonomous driving project.
The Drive Me pilot project launched in Gothenburg last year and is the first in a number of planned public trials with autonomous driving Volvo cars. The Swedish company, whose name is synonymous with automotive safety ever since it invented the three point seat belt in 1959, is pioneering the development of autonomous driving systems as part of its vision that no one will be seriously injured or killed in a new Volvo by the year 2020.
It is the customer-focused approach that sets the Drive Me project apart from other autonomous driving experiments. Instead of relying purely on the research of its own engineers, Volvo aims to collect feedback and inputs from real customers using these autonomous cars in their everyday lives.
By choosing this customer-focused approach, Volvo aims to further fine-tune its autonomous driving technologies and make its offering as relevant as possible to customers ahead of a commercial introduction around 2021.