1 million free rides
TIER is giving away 1 million free rides on Car Free Day to Beat Traffic for Good


  • In support of this year’s Car Free Day, TIER is giving away 1 million free rides for first time riders as part of the ‘Beat Traffic for Good’ initiative
  • The campaign aims to promote sustainable and clean alternatives to the private car and highlight how congested roads can be used in different ways
  • As part of the 19th European Mobility Week, TIER joins the discussion on sustainable changes in mobility


Every year on or around 22 September, cities across the globe celebrate World Car-Free Day, encouraging motorists to give up their cars for a day. The event highlights the numerous benefits of going car-free to citizens, including reduced air pollution and the promotion of walking and cycling in a safer environment. As part of this year’s European Mobility Week, themed ‘Safe and Healthy with Sustainable Mobility’, one of Europe’s leading shared micro-mobility providers, is taking various actions across Europe and giving away 1 Million. free rides for new riders , stressing the alternatives to polluting vehicles on this important day.

“Car-free days are a massive opportunity for cities to realize how much pollution affects our lives and highlight how congested roads can be used in different ways. Most cities have been designed around mobility for cars, and it is high time we change this and start designing cities around human mobility,” says Ailin Huang, Head of Sustainability at TIER.

1 Mio. free rides on Car Free Day for new riders. For all new customers,, there is a special gift on the occasion of this year’s Car Free Day: With the code BEATTRAFFIC the activation fee of €1 is waived twice and you also get 20 free minutes with climate-neutral TIER scooters.

European towns showcase their commitment to clean and sustainable urban transport during #MobilityWeek
As Europe’s leading provider of shared micro-mobility solutions, TIER supports European Mobility Week, which takes place between 16 and 22 September 2021, by participating in local initiatives in xy countries.

European Mobility Week is the European Commission’s flagship initiative for sustainable and urban mobility. European cities are encouraged to take innovative measures, promote new infrastructure and technologies, improve air quality and find creative and resilient solutions. The 38 participating countries and 2,097 cities illustrate the relevance of the initiative and also the demand for sustainable urban mobility.