“The biggest challenge we are facing is fast and convenient access to transportation and how to make travelling over longer distances and durations flexible, safe, and convenient while also remaining sustainable in the long run. Personal cars are still the most convenient way of transportation in many use cases. However, the people’s attitudes towards owning personal cars is changing. In the future, cars are no longer a product, but a service. We will use cars only if and when we need to. With Liigu, the customer can have a car anytime anywhere without having to own it and worry about its maintenance, cost, and sustainability. Our vision is a future, where the convenience of personal mobility and environmentally friendly car usage can go hand in hand.

“The biggest opportunity for us in the mobility industry is the change in customer needs and expectations. Modern customers travel more, live and work in different countries and use contactless services daily. This helps to motivate mobility companies to make their services technologically advanced and all in all more accessible. Improved accessibility of shared services decreases the number of cars globally and thus helps to reduce the impact of vehicles on the environment.”