Cowboy today announced the Cowboy 4, its latest generation of urban electric bikes now available in two different frames. The C4 features an upgrade to its quintessential frame while the C4 ST is a Cowboy first — a step-through model to match a variety of riding styles, heights, and tastes. Both bikes feature 50% more torque which powers Cowboy’s acclaimed automatic transmission. No buttons or gears, Cowboy promise simple acceleration, speed, and a smooth experience when cycling uphill. Thanks to the very convenient removable battery (no need to park the bike in your kitchen to charge) weighing only 2.4kg, it has a range of up to 70km according to the cowboy.

Step on through to the other side

Cowboy ST

The C4 ST, Cowboy’s first step-through model, is built on the very same design principles of the original frame style Cowboy built its reputation on. It’s equally as sleek and its dimensions offer an upright riding position to attract an even broader audience looking for a more comfortable ride. The C4 ST is optimized to suit riders 160–190cm in height whereas the C4 best accommodates riders 170–195cm tall.


With the introduction of its latest bike, Cowboy will also offer a custom-designed series of accessories starting with a rear rack and kickstand, available as options at the time of purchase. The C4 and C4 ST come in three gorgeous colours, including Black, Khaki, and Sand, and are available to pre-order starting today (May 6th), with deliveries beginning in September. Both models will feature pre-fitted mudguards which is a very welcome addition as standard.


Exclusively available on the C4 and C4 ST is a cockpit integrated into the stem featuring a built-in Quad Lock mount to securely hold the rider’s smartphone providing real-time access to essential information through the Cowboy app as they ride. Once docked, the phone will wirelessly connect and charge, directly leveraging the bike’s internal battery.

Cowboy Wireless

“We wanted to give anyone’s phone and the new Cowboy app center stage, enabling our riders to have a companion along for the ride, offering easy and instant access to information such as remaining battery range, air quality on the route, and a wide range of live fitness stats,” said Tanguy Goretti, Co-Founder, and VP Software. “Thanks to our proprietary cockpit, it is now easy to quickly and securely dock your phone and give it a battery charge as you ride,” he added.


The C4 and C4 ST both priced at €2,490 inclusive of mudguards are available for pre-order with a €100 deposit starting from today exclusively on , with deliveries starting in September 2021.

At launch, Cowboy will offer a first range of accessories for our riders to configure their bike :

  • Quad-Lock case covering most sold smartphone models, priced at €29/£29
  • Custom made Kickstand, priced at €29/£29
  • Custom made Kickstand + Rear rack, for €99/£99

Test ride bookings on of both models will begin in July across nine countries.