Between now and 2025 over €1 billion will be invested on the Empresa Municipal de Transportes de Madrid (EMT Madrid) to support their technological and sustainable revolution.
The Mayor of Madrid, José Luis Martínez-Almeida has been proud of the EMT Madrid “like the rest of the people of Madrid” for being a public company with a history of 75 years, which he considers “a strength that allows it to provide essential services oriented to the general interest”, while positioning Madrid “as a leading company in sustainable mobility and a benchmark for the different modes of mobility.”
Accompanied by the Environment and Mobility Delegate, Borja Carabante, and the Managing Director of EMT Madrid, Alfonso Sánchez, the Mayor recalled that EMT Madrid is a model company in the provision of mobility services, and the Sustainability Strategy is vital to place the company at the forefront of sustainable mobility. In this sense, the financial projection of the Strategic Plan 2021-2025 positions EMT Madrid as the reference public body both at the national and European level for the provision of sustainable mobility services.
The investment plan is divided into five annuities of: €141.8 million in 2021; €215.5 million in 2022; €222.3 million in 2023; €247.2 million in 2024; and €175 million in 2025. Of the total investment, €534.7 million will be dedicated to the acquisition of a sustainable and efficient bus fleet, while €131.7 million will be dedicated to construction and €158.2 million to technical installations that will improve service to the city and the customer. More than €177.2 million will be allocated to other investments.
Internal and Environmental Analysis Work
The 2021-2025 Strategic Plan has entailed an exhaustive internal analysis of the organisation, including its main assets (including more than 9,800 employees, as well as its fleets and infrastructures), financial results (an evolution that stands out for the solidity and stability in which revenues maintain growth), as well as the fundamental role that the company plays in the mobility of the city of Madrid. In 2019, it was responsible for 29 per cent of public transport trips.
The document also carries out a detailed current analysis of trends in transport and mobility, taking into account the political, economic, socio-cultural and technological environment, as well as the legal and regulatory context. Mobility is one of the sectors that has undergone a vertiginous transformation in the last decade, and the trends are oriented towards sustainability, digitisation, connectivity, improving the customer experience and the rise of new modes of transport such as shared mobility.
This analysis also affects the positioning of EMT Madrid compared to similar companies and performs an analysis of the general framework of mobility in the city of Madrid, as well as the impact that COVID-19 has had on reducing travel. With this data, projections have been made of different scenarios of recovery of the demand for services.
Purpose, Objectives and Strategic Axes
The strategic formulation of the plan – which defines the purpose of EMT Madrid as a public company at the service of the city of Madrid and as a benchmark and integrator of sustainable mobility – assigns the company four corporate objectives:
- Be a green and decarbonised company with a sustainable energy model
- Promote customer orientation from excellence
- Ensure financial sustainability and growth through new businesses
- Drive digital transformation.
These challenges are based on eight axes that encompass the company’s strategy: operations; infrastructures; persons; financing; investments and improvement of efficiency; sustainability and corporate social responsibility; client; technology and innovation; and business development, diversification and alliances. For each of these axes, specific strategic objectives have been worked on.