Travelling around Wilmington, North Carolina on public transport will be a lot easier thanks to an on-demand service and mobility app launched by Wave Transit that enables locals to plan, pay, and ride shared transit trips.

Wave Transit Wave Transit, a major public transport provider in Wilmington, North Carolina has worked with mobility-as-a-service specialist Moovit to modernise its system, providing more connections from surrounding areas to its fixed routes and making it easier to book and track facilities

Residents of Wilmington are now able to download and use the free RideMicro app to plan public and shared transportation journeys with real-time arrival information, and hail and pay for on-demand rides.

Mobility-as-a-Service Solution

Previously, the RideMicro pilot programme operated a phone-based request and dispatch service for the vehicles. Wave Transit has worked with mobility-as-a-service specialist Moovit to modernise the service, providing more connections from surrounding areas to its fixed routes, shortened walk and wait times and made it easier to booking and tracking facilities.

Users of the RideMicro app are able to book and pay for on-demand transit rides in Brunswick, Pender, and New Hanover counties from 7-10am and 12-7.30pm during weekdays. Users can view the vehicle’s real-time arrival information and track it along its route.

The service will connect to many points of interest, including main transportation hubs in the area such as University of North Carolina Wilmington, Cape Fear’s campuses, Battleship Wilmington, and Gordon Station to help improve onward travel opportunities.

The RideMicro app is powered by Moovit’s white label app solution, and the on-demand service is via its on-demand solution, a dynamically-routed transit system that automatically assigns multiple passengers heading in the same direction to a shared vehicle.

How Does it Work?

Once a user launches the RideMicro app and inputs their destination, it will display the most convenient public and shared transportation routes. Users select Transit On-Demand and follow the prompts for mobile payment. Once the ride is booked, passengers are guided to a virtual pickup location within a short walking distance. Rides can be booked up to a week in advance.

In addition, the RideMicro app combines official information from local transit agencies as well as crowdsourced information to calculate the best route for each journey. RideMicro also provides a Live Directions feature with Get Off alerts to provide step-by-step guidance for the entire journey, and Service Alerts so that users can avoid.

Helping more people safely and efficiently commute to work, school, shopping, appointments, or just for entertainment has never been easier or more cost-effective. RideMicro fills in the gaps where one option may be too expensive and another option may not be convenient,” said Marie Parker, Wave Transit executive director.

She added: “RideMicro is one step toward an even better, more comprehensive mass transit system for the Wilmington region. Wave Transit is excited to be working with Moovit to bring flexible, on-demand service and a modern, all-in-one app to our customers.”

Hours of operation will gradually expand to reflect the Wave Transit hours of operation, as will service areas and stops.