Porsche, the renowned sports car manufacturer, has announced a strategic collaboration with Mobileye, a leading technology company, to introduce premium ADAS (Advanced Driver Assistance Systems) solutions in their upcoming vehicle models. This partnership aims to bring automated assistance and navigate-on-pilot functions to Porsche vehicles, leveraging the cutting-edge Mobileye SuperVisionTM technology platform.
Oliver Blume, Chairman of the Executive Board of Porsche, expressed excitement about the collaboration, stating, “Mobileye is one of the world’s leading providers of automated driving functions. This technology will propel us forward in our pursuit of modern, sporty luxury.” Blume emphasized Porsche’s commitment to delivering outstanding products that provide a highly personalized driving experience, exceeding customer expectations with world-class partners like Mobileye.
Porsche will play a significant role in fully integrating the Mobileye SuperVisionTM technology into their future models. The systems will be meticulously integrated and fine-tuned by Porsche engineers to ensure a seamless and brand-worthy driving experience. Additionally, the company’s in-house specialists will customize the driver’s attention monitoring system and integrate it into the intuitive user interface of the Porsche Communication Management system.
Prof. Amnon Shashua, President and CEO of Mobileye, expressed his enthusiasm about collaborating with Porsche to bring the next generation of driving technology to customers worldwide. “Like Porsche, we are driven by the goal of using technological innovations to improve the driving experience at a world-class level,” he stated. Mobileye developed the SuperVisionTM system to enhance safety through the synergistic interaction between the driver and the vehicle.
While Porsche acknowledges that drivers will still desire to personally drive their vehicles in most situations, they recognize the benefits of partially automated driving. Michael Steiner, Board Member for Research and Development at Porsche and Head of Development at the Volkswagen Group, explained, “Intelligent systems like Mobileye SuperVisionTM technology can assist the driver in everyday situations, such as traffic jams, by allowing them to momentarily remove their hands from the wheel.” Porsche is also engaged in collaborations with Bosch, Qualcomm, and Horizon Robotics in the field of automated driving functions.
The Mobileye SuperVisionTM system stands as one of the most advanced driver assistance systems globally. It enables drivers to temporarily release their grip on the steering wheel on various road types while visually monitoring their surroundings, adhering to local laws and traffic conditions. With Mobileye SuperVisionTM, vehicles can autonomously follow the driver’s chosen navigation routes, change lanes, and overtake slower vehicles on multi-lane roads. The system employs eleven cameras, radar fusion perception, high-resolution maps (known as ‘Road Experience Management’), and the Mobileye EyeQ®6 High Systems-on-a-Chip (SoC). By combining sophisticated software and hardware, including artificial intelligence, Mobileye empowers vehicles with exceptional driver assistance functions.
Mobileye has been a trusted partner of the Volkswagen Group for years, collaborating on advanced driver assistance systems (ADAS). The Mobileye SuperVisionTM technology also offers a platform solution that can be utilized by other brands within the Group.
The partnership between Porsche and Mobileye signifies a significant step forward in the integration of advanced driver assistance systems, showcasing the commitment of both companies to deliver unparalleled driving experiences while prioritizing safety and innovation.