Andre (Dre) Nitze-Nelson
Head of UX/UI Design at BYTON
He is driven by the dynamics of the transportation industry.
Andre (Dre) Nitze-Nelson is a seasoned UX/IxD/UI strategist, creative team leader and hands-on advanced product designer with a strong background in shaping product visions and shipping engaging product experiences the last 18 years at a global level. Right now, At Byton, he is leading the advanced technology and next generation in-vehicle experiences.
His background of over 18 years in user centered product development, combined with his entrepreneurial, innovative mindset and knowledge of the in-vehicle environment and transportation landscape makes him particularly well suited to the challenges and limitless opportunities afforded by an electric vehicle start up like BYTON and its groundbreaking user interface.
His global, multidisciplinary and diverse teams have been hand-selected passioned makers, team players, specialists and newcomers alike. Dre's ability to perceptive the talent in others as well as being the glue between multidisciplinary and cross-functional efforts, inspires my teammates to become better cooperators, communicators and eventually better designers. Individual reviews, autonomy and active listening allows him to inspire and coach his teams best.
Before joining BYTON, he had founded and run two digital communication agencies. He has a keen ability to identify market needs, user behavior and expectations and to use that feedback to drive progressive design decisions. His passion is to develop future mobility experiences and turn good ideas into marketable products that drive innovation.