Yousef is the General Manager - UAE at NXN, the region’s leading Smart City and Digital Transformation consulting and managed services firm.
In his role as GM - UAE, Yousef oversees some of the world’s most ambitious Smart City, Smart District and Smart Government transformation engagements in the world and manages executive client relationships.
Yousef has 25 years of experience and assumed senior leadership roles at leading multinational and local companies operating in the EMEA region.
He spent 9 years at Cisco Systems Inc. and his last role was the Director of Operations covering the EMEA region with a mandate of transforming the sales business model from a customer-led model to a $3 billion partner-led one, and introducing a higher level of innovation within the eco-system of channel partners.
Prior to joining Cisco, Yousef served as the head of marketing for Microsoft Inc. and was responsible for Microsoft’s overall brand positioning, CSR, and corporate communications & affairs in the Middle East region.
Yousef worked within the public sector as well, and was part of the founding team behind Dubai e-Government with a mission to help achieve H.H. Sheikh Mohammad Bin Rashid’s vision of having 70% of all Dubai government’s transactions done online within 3 years back in 2001.
Yousef holds a Global Executive MBA from INSEAD (GEMBA 14) and a BA, Business Administration from University of Jordan.