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Volkswagen Group to launch all-electric pick-up and rugged SUV

Volkswagen Group will introduce an electric pickup truck and a rugged SUV in the United States.

Independent company will be established to design, engineer, and manufacture pick-ups and rugged SUVs (R-SUVs) for the American market.

Production slated to begin in 2026

Electrification provides a historic opportunity to now enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.” Herbert Diess, CEO.

In the United States, Volkswagen Group will introduce an all-electric pickup truck and a rugged SUV. The Supervisory Board of the Volkswagen Group confirmed today the decision of the Board of Management.

The vehicles will be designed, engineered, and produced for American customers in the United States. In order to accomplish this, a separate, independent company will be established in the United States this year, as the Volkswagen Group moves the strong, iconic American brand Scout into the electric vehicle market. The first prototypes will be unveiled the following year, and production will begin in 2026. The electrified Scout brand will be constructed on a new technical platform concept that extends the Volkswagen Group’s pickup and RUV credibility.

“After Volkswagen’s successful turnaround in the U.S., we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.” Herbert Diess, CEO Volkswagen AG.

Success in the R-SUV and pick-up segments is essential to increasing profitability in the United States and achieving the ten percent market share goal. Thus, the Volkswagen Group is systematically expanding its presence in one of the world’s most significant growth markets.

“The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model – small units that act agilely and have access to our tech platforms to leverage synergies.” Arno Antlitz, CFO Volkswagen AG.

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