New partnership enhances sustainability and integrates the popular Metaverse with actual travel and logistics.

Metaverse unicorn Next Earth announced a partnership with Iomob, the first blockchain company to develop a decentralized protocol for the world’s first Mobility Marketplace Network and token. The partnership will integrate Iomob and Next Earth through Limitless, the Metaverse integrator and go-to full stack solution for established brands and startups.

The strategic alliance includes Vueling Airlines will collaborate on the development of tools and services that enable Next Earth users to plan real-world journeys, track carbon emissions, and reserve “carbon positive” transportation via the Metaverse and Iomob’s companion app.

“Next Earth and Iomob are simply the perfect match and use case. Developing methods to visualize and experience sustainable travel within Next Earth fundamentally aligns with the natural evolution that underpins our environment and represents a wonderful next step for our company.” says Gabor Retfalvi, CEO of Next Earth.

The partnership between Next Earth, a 1:1 recreation of Earth on the Metaverse, Iomob, and Vueling Airlines – will make them the first airline to enable bookings through the Metaverse – brings together several distinct entities that have the potential to significantly impact environmental challenges. Iomob is a “real world” transportation company that allows users to schedule taxis, scooters, and other services while planning A-to-B trips. Vueling Airlines will enable real flight bookings in Next Earth, accessible via QR codes and a companion mobile application.

“We are working alongside Next Earth to create the transportation infrastructure that enables a more exciting and purposeful way to traverse the planet. Airlines are actively strategizing ways to be present in the Metaverse, so extending our relationship with Vueling Airlines to augment their Web3 bookings is a fantastic initiative for everyone.” said Boyd Cohen, CEO of Iomob.

Iomob disclosed investments from True Global Ventures, A100x, and Creas. This new venture makes intermodal mobility more accessible by leveraging 7,000 taxi fleets, micro-mobility in 270+ cities, thousands of parking spaces, and 480+ public transit feeds in partnership with Vueling Airlines.

“Visualizing real-world journeys and using a Metaverse interface to select and book the least polluting trip, has never been done before,” said Jesus Monzo, Distribution Strategy and Alliances Manager of Vueling.